How Artificial Intelligence can help in Finding Marketing and Sales Leads
Artificial intelligence (AI) has now become an integral part of our lives. It’s how Amazon suggests products, Google answers our searches, and Pandora plays another song. AI allows scalable growth, and personalizes customer experiences for marketers. AI is a powerful marketing strategy as it allows marketers to outdo themselves in their roles by interacting with their customers through targeted messaging — all at scale. Here are the five ways AI can assist sales and marketing in finding leads. 1. Support Sales with Appropriate Customer Experiences Customers now expect personalized experiences and interactions through their favorite channel. AI-driven predictive content tools are allowing marketers to be more tactical, while reducing the workload. These AI-driven marketing programs can examine your website for case studies, white papers, blogs, articles, videos, eBooks, etc. Once the content gathered, AI foresees what will appeal and ultimately convert each audience