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The Best Path to Becoming a Data Scientist

The newfound passion for data science in the present computing world isn’t baseless. Rated as the top job on offer by Harvard Business Review along with lucrative paychecks, the lacunae in the current skills of experts compared to the industry standard skill-set necessary for the position of a data scientist means there is very much already that comes with learning data science. In such a setting, what gives you a competitive edge? Here are a few steps to follow on your path to becoming a data scientist! 1. Develop Skills in Statistics, Mathematics, and ML A data scientist is someone who is better at mathematics and statistics than any software engineer and also better at software engineering than any statistician. You just need to have the right balance of all these, to ensure you’re set up well to develop your data science skills. 2. Learn to Love (Big) Data Data Scientists have to handle a massive amount of structured and unstructured data on which computations ...

How Artificial Intelligence can help in Finding Marketing and Sales Leads

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Artificial intelligence (AI) has now become an integral part of our lives. It’s how Amazon suggests products, Google answers our searches, and Pandora plays another song. AI allows scalable growth, and personalizes customer experiences for marketers. AI is a powerful marketing strategy as it allows marketers to outdo themselves in their roles by interacting with their customers through targeted messaging — all at scale. Here are the five ways AI can assist sales and marketing in finding leads. 1. Support Sales with Appropriate Customer Experiences Customers now expect personalized experiences and interactions through their favorite channel. AI-driven predictive content tools are allowing marketers to be more tactical, while reducing the workload.  These AI-driven marketing programs can examine your website for case studies, white papers, blogs, articles, videos, eBooks, etc. Once the content gathered, AI foresees what will appeal and ultimately convert each audi...

Know Why You Should Use Spark For Machine Learning

As business organizations are building more diverse and user-centric data products and services, the demand for machine learning is growing rapidly for predictive insights, personalization, and recommendations. Earlier, data scientists were able to solve these problems using popular tools such as Python and R. But as companies are producing and amassing a large amount of data, data scientists are spending a major portion of their time supporting their data infrastructure rather than creating the models to solve data problems.   To help in solving this problem, Apache Spark offers a general machine learning library known as MLib, which is exclusively designed for simplicity, scalability, and quick integration with other tools. With the scalability, speed and language compatibility of Apache Spark, data scientists can solve and iterate through their data problems easier and faster. Undoubtedly, MLlib’s adoption is growing very quickly as can be seen through the large number...

Big Data Architect: Who, What, and How to Become One?

If the title of this post interests you, the chances are high that you are planning to make a career in the field of big data. As the big data world is growing very fast, where you end up in it mainly depends upon your first step. Fortunately, we are going to start from scratch and give you a complete guide to pursuing a career as a big data architect. Before diving deep into the subject of big data architect, let’s take a sneak peek at what’ll get covered in this post. ·          Who is a big data architect? ·          The job description of a big data architect ·          The necessary qualifications for a big data architect Who is a big data architect? In the computer science world, ‘architecture’ means building computer systems. The “systems” can be large and complex, and to keep them running, you should strictly follow a list of rules and methods....

Communications in the Era of Big Data

In this digital era, a single click of the mouse on the “Agree” button can provide enterprises complete access to almost all your information. For many business organizations, collecting user information is vital to be able to send the most personalized messages to its customers.   Today, big data has become a fundamental part of communication and marketing efforts to augment value for businesses – as shown by Netflix and Spotify, which have utilized their huge user data to create engaging messages for their targeted audience.   However, this has caused fury amongst those who think that if you are using personal data without adding any value, it’s annoying, not amusing. Owing to the frequent misuse of information and data leakage, there is a growing fear for privacy and security of the data. The advancements in technology are bringing myriad opportunities and possibilities for businesses, but how well are they prepared for the potential risks associated with data use...

Top Reasons Why Big Data Analytics Gives Your Career a Boost

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Big Data is present everywhere, or we can also say that big data is leading the IT revolution from the forefront. Ride on big data, and you can move high in your career graph. These days, a large amount of data is being produced by business enterprises almost every day. But if you don’t know how to leverage this voluminous data, the chances are that you are leaving money on the table. This is where big data analytics comes into action. Big data analysts help in improving the business decision-making process and give your organization a competitive edge over others. With more and more business organizations understanding the importance of big data analytics as a useful source for making informed business decisions and gaining actionable insights, the demand for big data analysts is going to surge dramatically in the coming years. If you are still unsure how big data will give your career a head start, listed below are some top reasons to clear your doubts.   1. The dema...

Know Which Programming Language You Should Use For Big Data Project

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You got a big data project. You understand all the ins and outs of the domain, and probably you’ve decided what framework you will use or what infrastructure to use to process all that data, but if you are confused about which programming language to employ for your big data project, this post is for you. Though there are many options to choose from -- Java and Python to R and Scala, picking the right programming language for your big data project can make a big difference between a highly successful project and one that only scratches its potential.  Here's a quick rundown of each programming language to help guide your decision #1 Python The field of big data and data science being relatively new, many erudite folks are to be seen constantly debating about the pre-eminent programming language for big data.  You might know that Python has been present for over a decade, and is more popular in academic circles. Its forte lies in Natural Language Processing (NLP). ...